In this crazy Internet era, Always compete on price, will push the doors of businesses towards failure, wooden door enterprises must maintain its own brand characteristics, focus on brand building, enhance brand reputation, market competitive ability.
Wooden door industry price war caused a vicious spiral
A variety of price war comes, many wooden door enterprises also began to sit still. Through the price advantage as the competitiveness of products, this is a lot of wooden door enterprises will choose the way. Now, the wooden door industry competition is more and more intense, a lot of doors entrepreneurs believe that the business is more and more suffering. However, this is due to the price war caused by too frequent situation.
Price war is to let consumers enjoy the benefits, but will cause a vicious spiral, a part of the enterprise price, other companies also started to follow suit, thus, consumers are used to select wooden door products are affordable price according to the degree, trust degree of the brand gradually reduced. Such a vicious spiral, sustained only will have the opposite effect.
To reduce the price war, the development of brand reputation more real
To develop the brand reputation, first must inhibit the malignant price war cycle. Sales price is not the only way, can be in a certain range of reasonable price, to provide consumers with additional services some valuable. Such as giving a free onsite cleaning the doors of the service, custom wooden doors or presented to consumers of wooden door cleaning kit, compared with prices dropping lower and lower, supporting service or gift, more can cause the consumer emotional resonance. No bottom line brand, the price falls falls again, certainly not a deep impression on consumers and favor, therefore, reduce the price war, the development of brand reputation more real.
Although the brand building inside short time very difficult to see the results, but after a long time of accumulation, brand influence will help the development of the enterprise is enormous.