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With the development and maturing of wooden door industry, how to survive in the market becomes the first important problem small manufacturers face with. On the other hand, it is a great opportunity for medium to large manufacturers to become the industry leaders with such intensive competition. Core competitiveness of solid wood doors enterprise is always product and good product strategies can help enterprises win the market share. Then how to make smart product strategies?
Make Reasonable Prices
With superior quality and reliable human resources, wooden door manufacturers can be outstanding. Their excellent management personnel helps to do market positioning by analysis of price advantage include cost advantage. After find their own positioning, price positioning is another key point. With reasonable product prices, their sales volume will increase, cash flow will be faster, profits will be improved and costs will be reduced. In this way, competitiveness of an enterprise will be stronger and its market share will be increased, then its products will sell faster and its production will be more steady. It forms a virtuous cycle for this enterprise.
Meet Different Needs
It is believed that the more types of products an enterprise has, the more profits and recognition it will get. However, wooden door enterprises should not produce a large number of products types in order to take market share for it is hard for one enterprises to be specialized in all types of wooden doors. It is advised to develop more competitive products according to specific market segments to meet consumer demands and create its own advanced products.
Focus on Features
Unique and innovative product names are an important factor for a good brand. A distinctive name is more likely to be remembered. Once the name is decided, do not change it easily. Solid hardwood doors manufacturer should register it immediately in order to protect your intellectual property. Besides a good name, an innovative product feature is also quite important, so wooden door manufacturers should focus more on new features of products and set up their own images.
Enhance Quality Assurance
After a wooden door manufacturer create a special name, it should make more efforts in product quality because quality is the backbone of an enterprise. It should develop its own core technologies, core products and core production equipment. And it should pay attention to its return of goods and feedbacks from distributors. When a product fails to meet customer demand, its manufacturer should pay ten times effort than usual to persuade this customer to use their product again. Therefore, wooden door manufacturers should enhance their quality assurance.
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